Social media has grown to be part of daily life for millions of people worldwide, and as of July 2020, there were approximately 223 million users in the U.S. It has become standard practice to incorporate social media marketing into marketing communication…
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Is There Room For Persuasion in Attracting Patients?
Have you ever thought of how marketing truly works? How medical practices ensure that the right patients find them? The six principles of persuasion are a theory rooted in phycology that successful marketing strategies use as a foundation to increase their chances…
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The Zones of Social Media Marketing
The world of today provides us with many conveniences. We’re able to want something, and it’s within reach reasonably quickly. We can have cravings for different foods, and they’re delivered or want to watch re-runs of our favorite sitcoms and…
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Social Media To Follow or Unfollow
Social media has become a staple in business marketing strategies. The results can vary from industry to industry, but the behavioral trends amongst followers can be tracked. Analyzing your social media data can provide insightful information on how to better deliver…
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Doctors Getting Verified on Social Media
To be an influencer or not to be. I don’t think those words ever popped into your head while you were preparing for your medical career. Is that even a fair statement? With the youngest residents exiting residency in their…
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Doctors and Social Media
The use of social media for Doctors can be a topic with many opinions. Platforms like Facebook, Instagram, and Twitter have become part of daily life, and some physicians find themselves pondering if they should jump on the trend. Some…
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