Have you ever thought about why you follow through with purchasing an item? Perhaps you’ve been eyeing a new car, a designer handbag, or even deciding which primary care physician to select. Marketers use a social phycology principle called the Theory…
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How Perception Can Work For or Against your Medical Brand
Have you ever heard of the saying “beauty is in the eye of the beholder”?. This saying is referring to perception. Consumers are exposed to marketing stimuli every day, whether it’s regarding food, clothing, entertainment, insurance, or healthcare. These stimuli…
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The Zones of Social Media Marketing
The world of today provides us with many conveniences. We’re able to want something, and it’s within reach reasonably quickly. We can have cravings for different foods, and they’re delivered or want to watch re-runs of our favorite sitcoms and…
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A Hospital’s Slice of the Pie
Market Share describes the total sales a company captures within an industry. This metric allows a business to evaluate itself against its competitors to determine how well it’s performing in its industry category. Like all other businesses, hospitals also assess their…
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Let’s Talk Dirty Data
Dirty data is a term used to describe ineffective data entered into an organization’s database. Data is a powerful tool that, when processed and synthesized, effectively transforms into information used to drive business decisions. If you’ve been following this blog,…
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Doctors and Social Media
The use of social media for Doctors can be a topic with many opinions. Platforms like Facebook, Instagram, and Twitter have become part of daily life, and some physicians find themselves pondering if they should jump on the trend. Some…
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You’ve Got Mail: How to Grow your Patient Email List
For Physicians, patient care doesn’t end with the treatment of symptoms; it extends to educating patients about their diagnosis, existing conditions, and preventative measures. With fully booked schedules it can be challenging to find an extra few minutes to provide…
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Listening to your Patients with Quantitative and Qualitative Research
While many physicians have never thought of conducting a marketing research study for their private practice, it could be a great way to gain deep insights into the needs of your patient base. After assessing your need for research and…
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Marketing Research Objectives: No Misunderstandings Here
After determining the need for a marketing research project, the next steps should be developing the project objective. The objective works as a guiding force for the entire study. It outlines the target audience, what information is to be gathered,…
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Integrating Integrated Marketing Communications into your Practice
An integrated marketing communication (IMC) strategy will allow you to provide current and future patients with relevant information at multiple touchpoints in a cohesive manner. This long-term strategy follows patients through the customer journey, where tailored communication pieces can be provided based…
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