There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…
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The Purpose behind Content Marketing
The word content engulfs a myriad of creative pieces like images, graphics, written material, or any mix of these. However, content marketing is much more than content creation. It is a strategy that guides the production of content to capture…
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Calculating Margins with Botox
Price margins is a pricing strategy that can be used to calculate a business’ prices. Since all businesses aim to make a profit, setting prices is as important as finding the optimal mix of products and services to meet the…
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Testing with Marketing Experimentation
The world of a Physician is full of scientific experiments relating to health, but experimentation also flows over to the business side of a practice. Marketing experimentation can help with a multitude of decisions when launching ad campaigns, finding the right mix…
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