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Claudia Ameri

Customer Experience. Digital. Analytics

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Return On Ad Spend: Are Your Ad Dollars Working for You?

Return On Ad Spend: Are Your Ad Dollars Working for You?

Posted on October 10, 2020 by ClaudiaAmeri

There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…

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The Purpose behind Content Marketing

The Purpose behind Content Marketing

Posted on October 6, 2020 by ClaudiaAmeri

The word content engulfs a myriad of creative pieces like images, graphics, written material, or any mix of these. However, content marketing is much more than content creation. It is a strategy that guides the production of content to capture…

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Calculating Margins with Botox

Calculating Margins with Botox

Posted on June 3, 2020 by ClaudiaAmeri

Price margins is a pricing strategy that can be used to calculate a business’ prices. Since all businesses aim to make a profit, setting prices is as important as finding the optimal mix of products and services to meet the…

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Testing with Marketing Experimentation

Testing with Marketing Experimentation

Posted on April 8, 2020 by ClaudiaAmeri

The world of a Physician is full of scientific experiments relating to health, but experimentation also flows over to the business side of a practice. Marketing experimentation can help with a multitude of decisions when launching ad campaigns, finding the right mix…

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Recent Posts

  • Insights into Social Media Marketing for Higher Education
  • A Digital Customer Journey
  • Return On Ad Spend: Are Your Ad Dollars Working for You?
  • Choosing the Right Social Media Channels for Your Business
  • The Purpose behind Content Marketing

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