The world of a Physician is full of scientific experiments relating to health, but experimentation also flows over to the business side of a practice. Marketing experimentation can help with a multitude of decisions when launching ad campaigns, finding the right mix…
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Listening to your Patients with Quantitative and Qualitative Research
While many physicians have never thought of conducting a marketing research study for their private practice, it could be a great way to gain deep insights into the needs of your patient base. After assessing your need for research and…
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Marketing Research Objectives: No Misunderstandings Here
After determining the need for a marketing research project, the next steps should be developing the project objective. The objective works as a guiding force for the entire study. It outlines the target audience, what information is to be gathered,…
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