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Claudia Ameri

Customer Experience. Digital. Analytics

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Return On Ad Spend: Are Your Ad Dollars Working for You?

Return On Ad Spend: Are Your Ad Dollars Working for You?

Posted on October 10, 2020 by ClaudiaAmeri

There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…

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The Purpose behind Content Marketing

The Purpose behind Content Marketing

Posted on October 6, 2020 by ClaudiaAmeri

The word content engulfs a myriad of creative pieces like images, graphics, written material, or any mix of these. However, content marketing is much more than content creation. It is a strategy that guides the production of content to capture…

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Brand Love: Loving or Hating Brands

Brand Love: Loving or Hating Brands

Posted on September 27, 2020 by ClaudiaAmeri

It’s a common saying that Marketing is a delicate balance between science and art; Brand love is one concept that can showcase the validity of this statement. There are psychological factors behind how consumers behave and the strategies that marketers use to…

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Connecting, Convincing, and Converting with Content Marketing

Connecting, Convincing, and Converting with Content Marketing

Posted on September 10, 2020 by ClaudiaAmeri

Content marketing is an alternative to the traditional marketing methods that push communications to a broad market. With content marketing, you can strategize, create, and publish communication pieces that inform your specific audience about how your product or service can resolve…

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Traditional Communication methods in Healthcare

Traditional Communication methods in Healthcare

Posted on June 16, 2020 by ClaudiaAmeri

Integrated marketing communication (IMC) refers to creating cohesive messages across all the chosen marketing communication channels a company employs. IMC is an essential tool to incorporate into a brand’s strategy as consistency is imperative to a brand’s image. Inconsistent messaging or…

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Recent Posts

  • Insights into Social Media Marketing for Higher Education
  • A Digital Customer Journey
  • Return On Ad Spend: Are Your Ad Dollars Working for You?
  • Choosing the Right Social Media Channels for Your Business
  • The Purpose behind Content Marketing

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