There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…
Continue ReadingThe Purpose behind Content Marketing
The word content engulfs a myriad of creative pieces like images, graphics, written material, or any mix of these. However, content marketing is much more than content creation. It is a strategy that guides the production of content to capture…
Continue ReadingBrand Love: Loving or Hating Brands
It’s a common saying that Marketing is a delicate balance between science and art; Brand love is one concept that can showcase the validity of this statement. There are psychological factors behind how consumers behave and the strategies that marketers use to…
Continue ReadingConnecting, Convincing, and Converting with Content Marketing
Content marketing is an alternative to the traditional marketing methods that push communications to a broad market. With content marketing, you can strategize, create, and publish communication pieces that inform your specific audience about how your product or service can resolve…
Continue ReadingTraditional Communication methods in Healthcare
Integrated marketing communication (IMC) refers to creating cohesive messages across all the chosen marketing communication channels a company employs. IMC is an essential tool to incorporate into a brand’s strategy as consistency is imperative to a brand’s image. Inconsistent messaging or…
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