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Claudia Ameri

Customer Experience. Digital. Analytics

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Connecting, Convincing, and Converting with Content Marketing

Connecting, Convincing, and Converting with Content Marketing

Posted on September 10, 2020 by ClaudiaAmeri

Content marketing is an alternative to the traditional marketing methods that push communications to a broad market. With content marketing, you can strategize, create, and publish communication pieces that inform your specific audience about how your product or service can resolve…

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St. Jude Children’s Research Hospital is Saving Lives with Brand Resonance

St. Jude Children’s Research Hospital is Saving Lives with Brand Resonance

Posted on June 1, 2020 by ClaudiaAmeri

Brand resonance refers to the connection a consumer has with a brand and their ability to recall it during consumption. It’s the reason behind all the branding efforts a business conducts, and the concept extends to the healthcare industry. It is…

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Recent Posts

  • Insights into Social Media Marketing for Higher Education
  • A Digital Customer Journey
  • Return On Ad Spend: Are Your Ad Dollars Working for You?
  • Choosing the Right Social Media Channels for Your Business
  • The Purpose behind Content Marketing

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