Content marketing is an alternative to the traditional marketing methods that push communications to a broad market. With content marketing, you can strategize, create, and publish communication pieces that inform your specific audience about how your product or service can resolve…
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St. Jude Children’s Research Hospital is Saving Lives with Brand Resonance
Brand resonance refers to the connection a consumer has with a brand and their ability to recall it during consumption. It’s the reason behind all the branding efforts a business conducts, and the concept extends to the healthcare industry. It is…
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