The buyer’s journey is how a customer interacts with your brand’s products or services while searching for solutions to fulfill their needs. This path can begin with becoming aware of your brand, including it in their consideration options, and ideally leads to…
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Customer Persona
A Customer persona is a tool that a business can use to guide marketing communications and activities; by definition, its a description of characteristics that comprise the company’s ideal customer. These include demographic information like age, gender, and profession. It’s also essential…
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Doctors and Social Media
The use of social media for Doctors can be a topic with many opinions. Platforms like Facebook, Instagram, and Twitter have become part of daily life, and some physicians find themselves pondering if they should jump on the trend. Some…
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You’ve Got Mail: How to Grow your Patient Email List
For Physicians, patient care doesn’t end with the treatment of symptoms; it extends to educating patients about their diagnosis, existing conditions, and preventative measures. With fully booked schedules it can be challenging to find an extra few minutes to provide…
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