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Claudia Ameri

Customer Experience. Digital. Analytics

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The Pains and Joys of Creating a Brand Strategy

The Pains and Joys of Creating a Brand Strategy

Posted on June 29, 2020 by ClaudiaAmeri

When people think of marketing, they often think of two things generating leads for sales or the creativity associated with building a brand. Often marketing activities can be seen as an expense by other departments within a company. However, marketing works to…

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A Brand Extension within Dermatology

A Brand Extension within Dermatology

Posted on June 23, 2020 by ClaudiaAmeri

A brand extension refers to when a brand launches a new product or service under and existing brand name. When releasing products through a brand extension strategy, the business can leverage the equity established through the existing brand. The advantages of this…

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St. Jude Children’s Research Hospital is Saving Lives with Brand Resonance

St. Jude Children’s Research Hospital is Saving Lives with Brand Resonance

Posted on June 1, 2020 by ClaudiaAmeri

Brand resonance refers to the connection a consumer has with a brand and their ability to recall it during consumption. It’s the reason behind all the branding efforts a business conducts, and the concept extends to the healthcare industry. It is…

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Is Brand Equity as Important to a Hospital as the Healthcare they Provide?

Is Brand Equity as Important to a Hospital as the Healthcare they Provide?

Posted on May 18, 2020 by ClaudiaAmeri

Consumers have become the driving force of commerce, and businesses have learned to listen and deliver what they want. Competition in the market puts consumers in control, and brand equity is a determining factor in what brands they consider purchasing from during…

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Recent Posts

  • Insights into Social Media Marketing for Higher Education
  • A Digital Customer Journey
  • Return On Ad Spend: Are Your Ad Dollars Working for You?
  • Choosing the Right Social Media Channels for Your Business
  • The Purpose behind Content Marketing

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