When people think of marketing, they often think of two things generating leads for sales or the creativity associated with building a brand. Often marketing activities can be seen as an expense by other departments within a company. However, marketing works to…
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Healthcare Branding: Identity vs. Image
Brand identity and brand image are often interchanged, but the two are not one and the same. Each plays a significant role in the equity a brand name holds and the overall success of a business. Many think a brand is…
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