When people think of marketing, they often think of two things generating leads for sales or the creativity associated with building a brand. Often marketing activities can be seen as an expense by other departments within a company. However, marketing works to…
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Measuring Brand Equity
Building a brand is an extensive undertaking but an important aspect of a business. Branding is the only way consumers can identify a company’s products or services. The brand elements are the unique characteristics that a consumer becomes familiar with and can…
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St. Jude Children’s Research Hospital is Saving Lives with Brand Resonance
Brand resonance refers to the connection a consumer has with a brand and their ability to recall it during consumption. It’s the reason behind all the branding efforts a business conducts, and the concept extends to the healthcare industry. It is…
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Is Brand Equity as Important to a Hospital as the Healthcare they Provide?
Consumers have become the driving force of commerce, and businesses have learned to listen and deliver what they want. Competition in the market puts consumers in control, and brand equity is a determining factor in what brands they consider purchasing from during…
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