Consumers don’t take the messages put out about brands and believe it. Instead, they come across marketing communication and try products or services, forming their own opinion. By definition, consumer attitudes refer to the degree they like or dislike a brand’s products…
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Measuring Brand Equity
Building a brand is an extensive undertaking but an important aspect of a business. Branding is the only way consumers can identify a company’s products or services. The brand elements are the unique characteristics that a consumer becomes familiar with and can…
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