Market Share describes the total sales a company captures within an industry. This metric allows a business to evaluate itself against its competitors to determine how well it’s performing in its industry category. Like all other businesses, hospitals also assess their…
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Using Census Data for Healthcare
Census data can be used in various ways by businesses in all industries. When households receive the form in the mail, it seems like another task to add to the to-do list that sits with a low priority. However, the census…
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Are you a user…of Big Data?
Have you heard the term big data before? Many of us don’t really know what it means, or we have a vague understanding of it. Big data, by definition, is the collection of large amounts of data that can be analyzed…
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Testing with Marketing Experimentation
The world of a Physician is full of scientific experiments relating to health, but experimentation also flows over to the business side of a practice. Marketing experimentation can help with a multitude of decisions when launching ad campaigns, finding the right mix…
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Listening to your Patients with Quantitative and Qualitative Research
While many physicians have never thought of conducting a marketing research study for their private practice, it could be a great way to gain deep insights into the needs of your patient base. After assessing your need for research and…
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Marketing Research Objectives: No Misunderstandings Here
After determining the need for a marketing research project, the next steps should be developing the project objective. The objective works as a guiding force for the entire study. It outlines the target audience, what information is to be gathered,…
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