There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…
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Traditional Communication methods in Healthcare
Integrated marketing communication (IMC) refers to creating cohesive messages across all the chosen marketing communication channels a company employs. IMC is an essential tool to incorporate into a brand’s strategy as consistency is imperative to a brand’s image. Inconsistent messaging or…
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Let’s Talk Dirty Data
Dirty data is a term used to describe ineffective data entered into an organization’s database. Data is a powerful tool that, when processed and synthesized, effectively transforms into information used to drive business decisions. If you’ve been following this blog,…
Continue ReadingPaid Search: Google Search Ad Ranking
Paid search can help bring in more qualified leads when advertising to new patients and is an excellent addition to your integrated marketing communication strategy (IMC). Having a broad understanding of IMC is very helpful, and if you haven’t, already,…
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Marketing Research Objectives: No Misunderstandings Here
After determining the need for a marketing research project, the next steps should be developing the project objective. The objective works as a guiding force for the entire study. It outlines the target audience, what information is to be gathered,…
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Integrating Integrated Marketing Communications into your Practice
An integrated marketing communication (IMC) strategy will allow you to provide current and future patients with relevant information at multiple touchpoints in a cohesive manner. This long-term strategy follows patients through the customer journey, where tailored communication pieces can be provided based…
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