Market Share describes the total sales a company captures within an industry. This metric allows a business to evaluate itself against its competitors to determine how well it’s performing in its industry category. Like all other businesses, hospitals also assess their…
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Healthcare Branding: Identity vs. Image
Brand identity and brand image are often interchanged, but the two are not one and the same. Each plays a significant role in the equity a brand name holds and the overall success of a business. Many think a brand is…
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Is Brand Equity as Important to a Hospital as the Healthcare they Provide?
Consumers have become the driving force of commerce, and businesses have learned to listen and deliver what they want. Competition in the market puts consumers in control, and brand equity is a determining factor in what brands they consider purchasing from during…
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Doctors and Social Media
The use of social media for Doctors can be a topic with many opinions. Platforms like Facebook, Instagram, and Twitter have become part of daily life, and some physicians find themselves pondering if they should jump on the trend. Some…
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Listening to your Patients with Quantitative and Qualitative Research
While many physicians have never thought of conducting a marketing research study for their private practice, it could be a great way to gain deep insights into the needs of your patient base. After assessing your need for research and…
Continue ReadingPaid Search: Google Search Ad Ranking
Paid search can help bring in more qualified leads when advertising to new patients and is an excellent addition to your integrated marketing communication strategy (IMC). Having a broad understanding of IMC is very helpful, and if you haven’t, already,…
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Integrating Integrated Marketing Communications into your Practice
An integrated marketing communication (IMC) strategy will allow you to provide current and future patients with relevant information at multiple touchpoints in a cohesive manner. This long-term strategy follows patients through the customer journey, where tailored communication pieces can be provided based…
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A Doctors Website: SEO will get you Noticed
Search Engine Optimization (SEO) is the key to get your website at the top of Google search results. This concept marries the technical side of website building with the psychology of how people search the web for answers they want. By definition,…
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Enhance your Patient Experience with Data-Driven Decisions
Data and analytics can help you effectively manage and improve your patient’s experience. Many times, there is a disconnect between viewing patients as a patient or as a customer. But why can’t they be considered to be both? While the…
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Your Private Practice’s Brand Personality Starts with you
Brand personality is the human characteristics extended to a brand that helps customers relate to it. Its comprised of voice, tone, and interest and sets the parameters of other parts of your branding like logo and design. Branding is essential…
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