Social media marketing has become a prominent marketing channel for all industries, including higher education. We’ve asked Marlene Herrera, the Social Media Director for Miami Dade College, to share some insights on the ins and outs of the digital landscape.…
Continue Reading
A Digital Customer Journey
The buyer’s journey is how a customer interacts with your brand’s products or services while searching for solutions to fulfill their needs. This path can begin with becoming aware of your brand, including it in their consideration options, and ideally leads to…
Continue Reading
Choosing the Right Social Media Channels for Your Business
Social media has grown to be part of daily life for millions of people worldwide, and as of July 2020, there were approximately 223 million users in the U.S. It has become standard practice to incorporate social media marketing into marketing communication…
Continue Reading
The Zones of Social Media Marketing
The world of today provides us with many conveniences. We’re able to want something, and it’s within reach reasonably quickly. We can have cravings for different foods, and they’re delivered or want to watch re-runs of our favorite sitcoms and…
Continue Reading
Social Media To Follow or Unfollow
Social media has become a staple in business marketing strategies. The results can vary from industry to industry, but the behavioral trends amongst followers can be tracked. Analyzing your social media data can provide insightful information on how to better deliver…
Continue Reading
Doctors Getting Verified on Social Media
To be an influencer or not to be. I don’t think those words ever popped into your head while you were preparing for your medical career. Is that even a fair statement? With the youngest residents exiting residency in their…
Continue Reading
Auditing a Doctor: Social Media Audits
The use of social media for Doctors can be a topic with many opinions. Once a physician has decided to incorporate social media into their marketing strategy, the first step is to determine who will be executing your social media…
Continue Reading
Let’s Talk Dirty Data
Dirty data is a term used to describe ineffective data entered into an organization’s database. Data is a powerful tool that, when processed and synthesized, effectively transforms into information used to drive business decisions. If you’ve been following this blog,…
Continue Reading
Doctors and Social Media
The use of social media for Doctors can be a topic with many opinions. Platforms like Facebook, Instagram, and Twitter have become part of daily life, and some physicians find themselves pondering if they should jump on the trend. Some…
Continue Reading
You’ve Got Mail: How to Grow your Patient Email List
For Physicians, patient care doesn’t end with the treatment of symptoms; it extends to educating patients about their diagnosis, existing conditions, and preventative measures. With fully booked schedules it can be challenging to find an extra few minutes to provide…
Continue Reading