Have you ever thought about why you follow through with purchasing an item? Perhaps you’ve been eyeing a new car, a designer handbag, or even deciding which primary care physician to select. Marketers use a social phycology principle called the Theory…
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Brand Love: Loving or Hating Brands
It’s a common saying that Marketing is a delicate balance between science and art; Brand love is one concept that can showcase the validity of this statement. There are psychological factors behind how consumers behave and the strategies that marketers use to…
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How Perception Can Work For or Against your Medical Brand
Have you ever heard of the saying “beauty is in the eye of the beholder”?. This saying is referring to perception. Consumers are exposed to marketing stimuli every day, whether it’s regarding food, clothing, entertainment, insurance, or healthcare. These stimuli…
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Customer Persona
A Customer persona is a tool that a business can use to guide marketing communications and activities; by definition, its a description of characteristics that comprise the company’s ideal customer. These include demographic information like age, gender, and profession. It’s also essential…
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Is There Room For Persuasion in Attracting Patients?
Have you ever thought of how marketing truly works? How medical practices ensure that the right patients find them? The six principles of persuasion are a theory rooted in phycology that successful marketing strategies use as a foundation to increase their chances…
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Feelings, Thoughts, and Actions are Driving your Patients Decisions
What was your last big purchase? A car? A home? Better yet think back to your previous purchase in general. Maybe it was groceries, gas, or office supplies. Have you ever considered why you purchase the specific products you do…
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