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Claudia Ameri

Customer Experience. Digital. Analytics

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Insights into Social Media Marketing for Higher Education

Insights into Social Media Marketing for Higher Education

Posted on December 1, 2020 by ClaudiaAmeri

Social media marketing has become a prominent marketing channel for all industries, including higher education. We’ve asked Marlene Herrera, the Social Media Director for Miami Dade College, to share some insights on the ins and outs of the digital landscape.…

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A Digital Customer Journey

A Digital Customer Journey

Posted on October 12, 2020 by ClaudiaAmeri

The buyer’s journey is how a customer interacts with your brand’s products or services while searching for solutions to fulfill their needs. This path can begin with becoming aware of your brand, including it in their consideration options, and ideally leads to…

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Return On Ad Spend: Are Your Ad Dollars Working for You?

Return On Ad Spend: Are Your Ad Dollars Working for You?

Posted on October 10, 2020 by ClaudiaAmeri

There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…

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Choosing the Right Social Media Channels for Your Business

Choosing the Right Social Media Channels for Your Business

Posted on October 8, 2020 by ClaudiaAmeri

Social media has grown to be part of daily life for millions of people worldwide, and as of July 2020, there were approximately 223 million users in the U.S. It has become standard practice to incorporate social media marketing into marketing communication…

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The Purpose behind Content Marketing

The Purpose behind Content Marketing

Posted on October 6, 2020 by ClaudiaAmeri

The word content engulfs a myriad of creative pieces like images, graphics, written material, or any mix of these. However, content marketing is much more than content creation. It is a strategy that guides the production of content to capture…

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What is The Theory of Planned Behavior

What is The Theory of Planned Behavior

Posted on October 3, 2020 by ClaudiaAmeri

Have you ever thought about why you follow through with purchasing an item? Perhaps you’ve been eyeing a new car, a designer handbag, or even deciding which primary care physician to select. Marketers use a social phycology principle called the Theory…

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Brand Love: Loving or Hating Brands

Brand Love: Loving or Hating Brands

Posted on September 27, 2020 by ClaudiaAmeri

It’s a common saying that Marketing is a delicate balance between science and art; Brand love is one concept that can showcase the validity of this statement. There are psychological factors behind how consumers behave and the strategies that marketers use to…

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Measuring Patient Attitudes with the Multi-Attribute Attitude Model

Measuring Patient Attitudes with the Multi-Attribute Attitude Model

Posted on September 21, 2020 by ClaudiaAmeri

Consumers don’t take the messages put out about brands and believe it. Instead, they come across marketing communication and try products or services, forming their own opinion. By definition, consumer attitudes refer to the degree they like or dislike a brand’s products…

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How Perception Can Work For or Against your Medical Brand

How Perception Can Work For or Against your Medical Brand

Posted on September 12, 2020 by ClaudiaAmeri

Have you ever heard of the saying “beauty is in the eye of the beholder”?. This saying is referring to perception. Consumers are exposed to marketing stimuli every day, whether it’s regarding food, clothing, entertainment, insurance, or healthcare. These stimuli…

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Connecting, Convincing, and Converting with Content Marketing

Connecting, Convincing, and Converting with Content Marketing

Posted on September 10, 2020 by ClaudiaAmeri

Content marketing is an alternative to the traditional marketing methods that push communications to a broad market. With content marketing, you can strategize, create, and publish communication pieces that inform your specific audience about how your product or service can resolve…

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Recent Posts

  • Insights into Social Media Marketing for Higher Education
  • A Digital Customer Journey
  • Return On Ad Spend: Are Your Ad Dollars Working for You?
  • Choosing the Right Social Media Channels for Your Business
  • The Purpose behind Content Marketing

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