Social media marketing has become a prominent marketing channel for all industries, including higher education. We’ve asked Marlene Herrera, the Social Media Director for Miami Dade College, to share some insights on the ins and outs of the digital landscape.…
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A Digital Customer Journey
The buyer’s journey is how a customer interacts with your brand’s products or services while searching for solutions to fulfill their needs. This path can begin with becoming aware of your brand, including it in their consideration options, and ideally leads to…
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Return On Ad Spend: Are Your Ad Dollars Working for You?
There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…
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Choosing the Right Social Media Channels for Your Business
Social media has grown to be part of daily life for millions of people worldwide, and as of July 2020, there were approximately 223 million users in the U.S. It has become standard practice to incorporate social media marketing into marketing communication…
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The Purpose behind Content Marketing
The word content engulfs a myriad of creative pieces like images, graphics, written material, or any mix of these. However, content marketing is much more than content creation. It is a strategy that guides the production of content to capture…
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What is The Theory of Planned Behavior
Have you ever thought about why you follow through with purchasing an item? Perhaps you’ve been eyeing a new car, a designer handbag, or even deciding which primary care physician to select. Marketers use a social phycology principle called the Theory…
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Brand Love: Loving or Hating Brands
It’s a common saying that Marketing is a delicate balance between science and art; Brand love is one concept that can showcase the validity of this statement. There are psychological factors behind how consumers behave and the strategies that marketers use to…
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Measuring Patient Attitudes with the Multi-Attribute Attitude Model
Consumers don’t take the messages put out about brands and believe it. Instead, they come across marketing communication and try products or services, forming their own opinion. By definition, consumer attitudes refer to the degree they like or dislike a brand’s products…
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How Perception Can Work For or Against your Medical Brand
Have you ever heard of the saying “beauty is in the eye of the beholder”?. This saying is referring to perception. Consumers are exposed to marketing stimuli every day, whether it’s regarding food, clothing, entertainment, insurance, or healthcare. These stimuli…
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Connecting, Convincing, and Converting with Content Marketing
Content marketing is an alternative to the traditional marketing methods that push communications to a broad market. With content marketing, you can strategize, create, and publish communication pieces that inform your specific audience about how your product or service can resolve…
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