Search Engine Optimization (SEO) is the key to get your website at the top of Google search results. This concept marries the technical side of website building with the psychology of how people search the web for answers they want. By definition, SEO is the practice that brings quality organic traffic to your website.
Organic traffic is the notion of your website appearing on the search results page for a particular phrase without you paying for your position. Search engines “crawl and index” or read the internet looking through millions of sites that house the quired information. It then ranks the searches deemed relevant against each other and places the top contenders on the results page by significance and quality.
Ranking high can happen by building an SEO rich website and having quality content like relevant and useful articles or blog posts published on your site. For instance, if someone is searching for “Fort Lauderdale pediatric doctors” sites that publish blog posts aimed at parents of children ages newborn to 10 years old, on topics like cautions to take during flu season would rank higher than a site that doesn’t have a blog at all. It would be best if you also were thinking of SEO from the formation of your website. Merely having your website domain be “www.DrJaneDoe.com” will garner far less ranking potential as opposed to “www.DrJaneDoePediatrics.com.”
I understand SEO isn’t something that would come to thought when your naming your private practice website or keywords aren’t something you’d initially think to revolve your content around because health is your focus. But without SEO, your website can’t be found by search engines or anyone else. How do potential patients know you’re ready to treat them if they don’t realize you exist?