The buyer’s journey is how a customer interacts with your brand’s products or services while searching for solutions to fulfill their needs. This path can begin with becoming aware of your brand, including it in their consideration options, and ideally leads to…
Continue Reading
Return On Ad Spend: Are Your Ad Dollars Working for You?
There is more of a difference between ROA and ROI than a letter. Return on investment (ROI) measures the profit generated after both the cost of investment, and related expenses are considered. Return on ad spend ( ROA) considers the cost for an advertising…
Continue Reading
Choosing the Right Social Media Channels for Your Business
Social media has grown to be part of daily life for millions of people worldwide, and as of July 2020, there were approximately 223 million users in the U.S. It has become standard practice to incorporate social media marketing into marketing communication…
Continue Reading
The Purpose behind Content Marketing
The word content engulfs a myriad of creative pieces like images, graphics, written material, or any mix of these. However, content marketing is much more than content creation. It is a strategy that guides the production of content to capture…
Continue Reading
What is The Theory of Planned Behavior
Have you ever thought about why you follow through with purchasing an item? Perhaps you’ve been eyeing a new car, a designer handbag, or even deciding which primary care physician to select. Marketers use a social phycology principle called the Theory…
Continue Reading