It’s a common saying that Marketing is a delicate balance between science and art; Brand love is one concept that can showcase the validity of this statement. There are psychological factors behind how consumers behave and the strategies that marketers use to…
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Measuring Patient Attitudes with the Multi-Attribute Attitude Model
Consumers don’t take the messages put out about brands and believe it. Instead, they come across marketing communication and try products or services, forming their own opinion. By definition, consumer attitudes refer to the degree they like or dislike a brand’s products…
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How Perception Can Work For or Against your Medical Brand
Have you ever heard of the saying “beauty is in the eye of the beholder”?. This saying is referring to perception. Consumers are exposed to marketing stimuli every day, whether it’s regarding food, clothing, entertainment, insurance, or healthcare. These stimuli…
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Connecting, Convincing, and Converting with Content Marketing
Content marketing is an alternative to the traditional marketing methods that push communications to a broad market. With content marketing, you can strategize, create, and publish communication pieces that inform your specific audience about how your product or service can resolve…
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Customer Persona
A Customer persona is a tool that a business can use to guide marketing communications and activities; by definition, its a description of characteristics that comprise the company’s ideal customer. These include demographic information like age, gender, and profession. It’s also essential…
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Is There Room For Persuasion in Attracting Patients?
Have you ever thought of how marketing truly works? How medical practices ensure that the right patients find them? The six principles of persuasion are a theory rooted in phycology that successful marketing strategies use as a foundation to increase their chances…
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The Zones of Social Media Marketing
The world of today provides us with many conveniences. We’re able to want something, and it’s within reach reasonably quickly. We can have cravings for different foods, and they’re delivered or want to watch re-runs of our favorite sitcoms and…
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