When people think of marketing, they often think of two things generating leads for sales or the creativity associated with building a brand. Often marketing activities can be seen as an expense by other departments within a company. However, marketing works to…
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Tableau: Live, Extract, and Joining
In business today, you hear the term data-driven decisions, but do we understand what that means? As business owners or people working for a company, we must realize that all decisions must be supported by some information to make sense- i.e.,…
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Social Media To Follow or Unfollow
Social media has become a staple in business marketing strategies. The results can vary from industry to industry, but the behavioral trends amongst followers can be tracked. Analyzing your social media data can provide insightful information on how to better deliver…
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A Brand Extension within Dermatology
A brand extension refers to when a brand launches a new product or service under and existing brand name. When releasing products through a brand extension strategy, the business can leverage the equity established through the existing brand. The advantages of this…
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Efficiency with ERP Systems
Enterprise Resource Planning (ERP) systems (Links to an external site.) use live data to create a central hub for all of a company’s records. The information from all of the business’ departments funnels into this one system for accurate reporting. Systems of…
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Traditional Communication methods in Healthcare
Integrated marketing communication (IMC) refers to creating cohesive messages across all the chosen marketing communication channels a company employs. IMC is an essential tool to incorporate into a brand’s strategy as consistency is imperative to a brand’s image. Inconsistent messaging or…
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Price Elasticity within the Cosmetic Surgery Industry
Price elasticity (Links to an external site.) refers to how changes in price affect the demand for a product or service. Price and quantity demanded hold an inverse relationship; thus, the price sensitivity of an item depends on whether the product is…
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Measuring Brand Equity
Building a brand is an extensive undertaking but an important aspect of a business. Branding is the only way consumers can identify a company’s products or services. The brand elements are the unique characteristics that a consumer becomes familiar with and can…
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Calculating Margins with Botox
Price margins is a pricing strategy that can be used to calculate a business’ prices. Since all businesses aim to make a profit, setting prices is as important as finding the optimal mix of products and services to meet the…
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St. Jude Children’s Research Hospital is Saving Lives with Brand Resonance
Brand resonance refers to the connection a consumer has with a brand and their ability to recall it during consumption. It’s the reason behind all the branding efforts a business conducts, and the concept extends to the healthcare industry. It is…
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