Market Share describes the total sales a company captures within an industry. This metric allows a business to evaluate itself against its competitors to determine how well it’s performing in its industry category. Like all other businesses, hospitals also assess their…
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Healthcare Branding: Identity vs. Image
Brand identity and brand image are often interchanged, but the two are not one and the same. Each plays a significant role in the equity a brand name holds and the overall success of a business. Many think a brand is…
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Using Census Data for Healthcare
Census data can be used in various ways by businesses in all industries. When households receive the form in the mail, it seems like another task to add to the to-do list that sits with a low priority. However, the census…
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Is Brand Equity as Important to a Hospital as the Healthcare they Provide?
Consumers have become the driving force of commerce, and businesses have learned to listen and deliver what they want. Competition in the market puts consumers in control, and brand equity is a determining factor in what brands they consider purchasing from during…
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