Let’s Talk Dirty Data

Dirty data is a term used to describe ineffective data entered into an organization’s database. Data is a powerful tool that, when processed and synthesized, effectively transforms into information used to drive business decisions. If you’ve been following this blog,…

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Autopilot with Marketing Automation

Designing your marketing strategy around marketing automation is an excellent way to personalize your patient’s customer journey. The meaning of personalized marketing communication has evolved with advances in technology. As software available becomes more sophisticated, the features incorporated allow businesses to create…

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