Paid search can help bring in more qualified leads when advertising to new patients and is an excellent addition to your integrated marketing communication strategy (IMC). Having a broad understanding of IMC is very helpful, and if you haven’t, already,…
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Marketing Research Objectives: No Misunderstandings Here
After determining the need for a marketing research project, the next steps should be developing the project objective. The objective works as a guiding force for the entire study. It outlines the target audience, what information is to be gathered,…
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Integrating Integrated Marketing Communications into your Practice
An integrated marketing communication (IMC) strategy will allow you to provide current and future patients with relevant information at multiple touchpoints in a cohesive manner. This long-term strategy follows patients through the customer journey, where tailored communication pieces can be provided based…
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